Indy’s Super Cure, an initiative between the 2012 Indianapolis Super Bowl Host Committee and the Susan G. Komen for the Cure Tissue Bank at IU Simon Cancer Center, successfully reached its goal of increasing minority participation among donors. African Americans represented 36 percent of the donors, Latinas 7 percent, and other minorities 3 percent. From past collection events, African American women represented only 3.5 percent, while Latinas represented less than 1 percent.
The Indy’s Super Cure initiative also increased awareness and exceeded a $1 million fundraising goal for the tissue bank. Awareness increased through considerable news coverage as well as grassroots efforts to reach targeted populations. More than 1,900 women are now on the tissue bank’s interested donor list. More than $1.5 million was raised for the tissue bank by individuals as well as sponsorships, table sales, and a silent auction at a November gala.
Indiana University School of Medicine (2012) ‘Nearly 700 Women Donate to Indy’s Super Cure Breast Tissue Collection Event’ [Press release]. 2 February. Available at: https://medicine.iu.edu/news/2012/02/nearly-700-women-donate-to-indys-super-cure-breast-tissue-collection-event.
Scope of work:
Invitation Suite
Event Program
Event Credentials
Note: Indy's Super Cure logo was completed by another agency.